I have been one of Philippe-Olivier Crépin (PEX)’s live-stream viewers and subscribers for quite some time and recently I was tasked with the re-work of his live-streaming brand, one of the first time I’ve worked on a brand that wasn’t mine.
To achieve this I teamed-up with Jolyanne Du Cap (ColorJunkie) which has good experience as a graphical artist and branding in general and with whom I worked with in the past on multiple projects.
The general feeling that his old image told was; roughness. Which was in accordance with the game he is playing during his live-streaming sessions (Counter-Strike: Global Offensive), but didn’t fit either Philippe-Olivier’s personality nor the message he wanted to share with his viewers.
With that in mind, we started by defining the most important part of his new brand, the conveyed image. After going through a few sessions of brain-storming we held on the key-words; clean and simple.
The next step was to define the key colours. We did not want to go too far from his previous colour scheme (red and black) as we wanted to keep a sense of continuity, so we choose to stay within the same colour ranges, but we would make greater use of secondary colours. So we went with a darker red, white elements and grey variants if the scene required it.